Elle Lissitsky
Gustav
Klutsis
Alexander Rodchenko
• Attention: It is very eye-catching and in all the right places. I feel like the diamond brings attention to the red word (I'm assuming is the title. The black inside that diamond makes the word feel like it is 3D
• Orientation: I am oriented within the diamond and then work my way out.
• Interpretation: I have a hard time with this one because I don't speak Russian (?) but I do understand that the red word is the most important.
• Retention: I will probably remember this design, but not what it says because I speak English. However I will remember the red and the black and the cream and how they interact with simple use of line.